MARK HILL - writer guy
Capital One ice tray DM
Winner of the Money Marketing Financial Services Award for Best DM Pack of 2008.
[box outer]
[front]
Chill out this summer ...
[back]
... with 0% on balance transfers until Sept '08.
-------------------------------------------------
[instruction leaflet back]
Put the freeze on those higher-interest store and credit cards!
Have you ever said to yourself, I'd love to switch to Capital One and get 0% on balance transfers, but what will I do with my old cards?
It's a tough question to answer. Keeping them in your wallet is just too much temptation. And cutting them into little pieces is, frankly, just a little too scary.
Here at Capital One, we're always dreaming up nifty new ways to help our customers. Which is why we've come up with this handy credit card freezer tray.
Follow the simple instructions overleaf to put the freeze on higher interest balances.
----------------------------------------------------------
[instruction leaflet front]
Credit Card Freezer Tray
Step-by-step instructions
Step 1
Transfer your higher interest balance(s) to Capital One and get 0% on balance transfers for 15 months.
Step 2
Place unwanted cards in tray.
Step 3
Fill tray with water.
Step 4
Place in freezer and ...
Step 5
... let sit until frozen solid.
Step 6
Tip the frozen block out of the tray and leave in freezer. Pass the tray along to a friend. Don't forget to tell them about Capital One's 0% balance transfer offer.
If you ever do get the urge to overspend, by the time your cards have thawed, the urge will probably have gone away.
---------------------------------------------------------------
[letter]
<address>
O%
interest on balance
transfers until
1st September 2008
Enjoy your long, hot summer with one of our longest, hottest ever balance transfer deals.
Dear Mr Sample,
This summer, I'd like to personally invite you to apply for a Capital One Platinum MasterCard with 0% interest on balance transfers until September 2008 and 0% on new purchases for 3 months.
It's one of our longest-ever balance transfer offers and if you apply now we could give you --
Transferring your balance is quick and easy, and the handy enclosed freezer tray means you won't have to worry about what to do with your other cards. So act fast and apply today.
Yours sincerely,
Sarah Mant
Marketing Manager
P.S.: If you have any questions, call our freephone applications helpline on 0800 952 5450.
15.9% APR
typical variable
[front]
Chill out this summer ...
[back]
... with 0% on balance transfers until Sept '08.
-------------------------------------------------
[instruction leaflet back]
Put the freeze on those higher-interest store and credit cards!
Have you ever said to yourself, I'd love to switch to Capital One and get 0% on balance transfers, but what will I do with my old cards?
It's a tough question to answer. Keeping them in your wallet is just too much temptation. And cutting them into little pieces is, frankly, just a little too scary.
Here at Capital One, we're always dreaming up nifty new ways to help our customers. Which is why we've come up with this handy credit card freezer tray.
Follow the simple instructions overleaf to put the freeze on higher interest balances.
----------------------------------------------------------
[instruction leaflet front]
Credit Card Freezer Tray
Step-by-step instructions
Step 1
Transfer your higher interest balance(s) to Capital One and get 0% on balance transfers for 15 months.
Step 2
Place unwanted cards in tray.
Step 3
Fill tray with water.
Step 4
Place in freezer and ...
Step 5
... let sit until frozen solid.
Step 6
Tip the frozen block out of the tray and leave in freezer. Pass the tray along to a friend. Don't forget to tell them about Capital One's 0% balance transfer offer.
If you ever do get the urge to overspend, by the time your cards have thawed, the urge will probably have gone away.
---------------------------------------------------------------
[letter]
<address>
O%
interest on balance
transfers until
1st September 2008
Enjoy your long, hot summer with one of our longest, hottest ever balance transfer deals.
Dear Mr Sample,
This summer, I'd like to personally invite you to apply for a Capital One Platinum MasterCard with 0% interest on balance transfers until September 2008 and 0% on new purchases for 3 months.
It's one of our longest-ever balance transfer offers and if you apply now we could give you --
- 0% on balance transfers until Sept 2008 (15.9% APR typical variable thereafter). Plenty of time to get those outstanding credit card bills under control.
- Plus 0% on new purchases for 3 months (typical 15.9% APR variable thereafter). Enjoy the summer knowing everything you buy on your new Capital One card is interest-free for a full three months.
Transferring your balance is quick and easy, and the handy enclosed freezer tray means you won't have to worry about what to do with your other cards. So act fast and apply today.
Yours sincerely,
Sarah Mant
Marketing Manager
P.S.: If you have any questions, call our freephone applications helpline on 0800 952 5450.
15.9% APR
typical variable